Understanding Unauthorized Sellers vs. Listing Hijacking
Not every unwanted seller is a hijacker. Learn the difference to protect your brand effectively.
Protection Experts
Aug 12, 20268 min read
Defending Your Brand: Unauthorized vs. Hijacking
As a private label brand owner, seeing other sellers on your listing can be alarming. However, there is a legal and tactical difference between an unauthorized reseller and a listing hijacker.
What is an Unauthorized Seller?
An unauthorized seller is typically someone selling genuine versions of your product without your permission. This often happens via retail arbitrage or liquidation channels.
What is a Listing Hijacker?
A hijacker is far more dangerous. They are selling counterfeit or knock-off versions of your product on your ASIN, leveraging your hard-earned reviews and ranking to ship inferior goods.
Knowing the difference determines whether you file a Trademark Infringement claim or a Cease & Desist letter.
Protection Experts
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