Find the keywords your customers actually type
Discover, score and shortlist the search phrases worth building your listing around — with honest estimated volumes, readable difficulty scores and no inflated database numbers.
No credit card required · Read-only — nothing changes on your account
Keyword discovery
Estimated search volume
Difficulty scoring
Filter to winnable terms
Six things to know before you write a single bullet
A keyword list on its own is noise. AmzEngine scores every phrase on the signals that decide whether it's worth targeting.
Discovery from seeds and ASINs
Start from a keyword, a competitor ASIN or a category and expand to the related phrases shoppers actually type — de-duplicated and grouped.
Estimated search volume
Every phrase carries an estimated monthly volume shown as a range, never a fake exact figure, with the direction of the trend alongside.
Difficulty you can read
A 0–100 difficulty score built from the strength of the listings already ranking — so you can tell a winnable term from a walled garden.
Intent grouping
Related phrases are clustered by shopper intent, so your title, bullets and backend terms map to real topics instead of a flat keyword list.
Filters that narrow to decisions
Layer volume, difficulty and relevance until only the keywords you can realistically rank for remain on the table.
Shortlists that go somewhere
Send the winning terms straight to the Keyword Tracker or Listing Optimizer — research that ends in an action, not a spreadsheet.
From seed term to tracked ranking in four steps
Seed the search
Enter a keyword, a competitor ASIN or a category. AmzEngine fans out to the adjacent phrases shoppers use.
Read the numbers
Each phrase shows estimated volume as a range, a difficulty score and a trend direction — all labelled as estimates.
Filter to the winnable set
Cut terms above your difficulty ceiling and below your volume floor until a realistic shortlist remains.
Ship and track
Push the shortlist into your listing and the Keyword Tracker, then watch positions move as the market responds.
Research that ends in an action, not a spreadsheet
Keyword research connects to the rest of the workspace, so a shortlist becomes a better listing and a tracked position.
Four ways sellers put keyword research to work
Building a new listing
Map the phrases that matter before you write a word, so the title and bullets cover real demand from day one.
Finding gaps competitors miss
Spot terms with real volume and low difficulty that the established listings haven't bothered to target.
Catching rising demand early
Trend direction flags phrases gaining searches, so you can rank before the term gets crowded.
Feeding your ad campaigns
Move proven organic terms into your PPC targeting — and stop paying for terms that never convert.
What keyword research can and can't tell you
Amazon doesn't publish exact search counts. We'd rather show you an honest estimate than a precise-looking fiction.
What you can rely on
- Every search volume is shown as an estimated range with a trend direction — never as a false-precise exact number.
- Difficulty scores explain what they're built from, so you can judge them instead of trusting a black box.
- Research results link to the tools that act on them — tracker, optimizer and Copilot — inside the same workspace.
- No keyword data is invented: when a figure isn't available, the report says so.
What we'll never claim
- We don't claim to know Amazon's exact internal search counts — no third-party tool can see those.
- We never guarantee a ranking. Research improves your odds; it doesn't buy a position.
- We don't pad the database with junk phrases to inflate a 'billions of keywords' number.
Keyword research, answered
Where does the keyword data come from?
Keywords are expanded from seeds, competitor ASINs and categories, then scored with estimated search volume and a difficulty rating. Volumes are always shown as estimated ranges — Amazon does not publish exact search counts, and no third-party tool can see them.
Are the search volumes exact?
No — and you should be suspicious of any tool that claims otherwise. AmzEngine shows volume as an estimated range with a trend direction, which is the honest way to present demand data.
What does the difficulty score measure?
Difficulty is a 0–100 score built from the strength of the listings currently ranking for the term — their review depth, sales signals and how well established they are. A high score means page one is hard to break into.
Can I research keywords from a competitor's product?
Yes. Drop in any competitor ASIN and the research expands to the phrases that product ranks for — the same engine behind our Reverse ASIN tool.
How is this different from the Keyword Tracker?
Research finds and scores the keywords worth targeting. The Tracker then monitors where your product ranks for the keywords you chose, over time. They work together in the same workspace.
Can I send keywords straight to my listing or ads?
Yes. Shortlisted terms can be pushed to the Listing Optimizer to build them into your copy, or to the Keyword Tracker to monitor positions. Nothing is changed on your Amazon account automatically.
Which marketplaces are covered?
Research works across the Amazon marketplaces AmzEngine supports. Data depth can vary by marketplace, and the product shows you what is available for the one you select.
Does AmzEngine change anything on my Amazon account?
Never. Research is read-only. Every decision — what goes in your title, your backend terms or your ad campaigns — stays with you.
How often is the data refreshed?
Keyword metrics are refreshed on a regular schedule, and trend direction is updated as new data arrives. Each report shows how fresh its data is.
Is there a free trial?
Yes — every plan includes a free 14-day trial, so you can run real research on your own market before paying anything.
Stop guessing what your customers search for
Run real research on your own market — with honest estimates and no inflated numbers.