AmzEngine
Listing Optimizer

Turn your listing into your best salesperson.

Audit your title, bullets, description and backend terms against the keywords that actually drive your category — with a scored report that shows exactly what to fix and why.

14-day free trial • No credit card required • Cancel anytime

Listing Audit — B0EXAMPLE1

Sample data
Overall Content Score72 / 100
Title — main keyword presentMissing
Title length (148 chars)Optimal
Bullets — secondary keyword coverage4 of 7
Backend terms — duplicates found3 wasted slots
Indexed for target keywords11 of 14

Illustrative audit. Your report is generated from your listing's actual content and keyword data.

Full Content Audit

Title, bullets, description and backend terms scored against your target keywords.

Index Verification

Check whether your listing is actually indexed for the terms that matter.

Keyword Coverage

See which high-value terms appear in your content — and which are missing.

Mobile Preview

See how your title and main image render on the devices most shoppers use.

The Audit

Six areas that decide whether shoppers find you — and buy

Visibility and conversion are two different problems. The audit checks both, section by section, with a score and specific findings for each.

Title Strength

Length, structure, keyword placement and readability — checked against what actually ranks in your category.

Bullet Point Audit

Do your bullets address customer pain points and carry secondary keywords, or just list features?

Keyword Coverage & Gaps

Cross-reference your content against the terms driving traffic in the niche and surface what you're missing.

Backend Search Terms

Audit hidden search-term fields for wasted space, duplicates and missed opportunities.

Image & A+ Review

A checklist review of your image stack and A+ content coverage against category best practice.

Competitor Benchmark

Compare your content side by side with the listings currently winning the search results.

How It Works

From ASIN to action plan in four steps

01

Enter your ASIN

Point the optimizer at one of your own listings — or a competitor's, to see what they're doing right.

02

We analyze the content

The engine reads your title, bullets, description and backend terms, then cross-references them against keyword data for the niche.

03

Get a scored report

Each section is scored with specific, actionable findings — not vague advice. Every suggestion shows the keyword or rule behind it.

04

Apply and re-check

Make your edits in Seller Central, then re-run the audit to confirm coverage improved. Track rankings in Keyword Tracker.

Indexation

A keyword in your title means nothing if Amazon hasn't indexed you for it

Sellers routinely assume that adding a term to their listing makes them searchable for it. It doesn't always. The optimizer verifies indexation for your target keywords against live search results — so you know which terms are actually working and which are dead weight.

Are You Indexed?

A keyword in your title means nothing if Amazon hasn't indexed you for it. Verify indexation for your most important terms.

Honest Scoring

Scores are based on observable rules — keyword presence, placement, length and structure. We don't invent a secret formula.

Fix What Matters First

Findings are ordered by likely impact, so you fix the title gap before you polish bullet four.

Indexation Check — 14 target keywords

Sample data
stainless steel water bottleIndexed
insulated water bottle 1lIndexed
leak proof gym bottleIndexed
bpa free sports bottleNot indexed
water bottle with straw lidNot indexed

Illustrative results. Live checks run against current search results at the time you run them.

Connected Workflow

Optimization doesn't end with the report

The optimizer is one step in a loop: find keywords, fix content, track rankings, repeat.

Reverse ASIN

Find the keywords your competitors rank for and feed them into your listing content.

Explore Reverse ASIN

Keyword Tracker

After optimizing, watch your rankings move day by day for the terms you targeted.

Explore Keyword Tracker

AI Copilot

Ask why a suggestion matters, or how a keyword connects to your traffic and profit.

Meet Copilot
Who It's For

Built for every stage of a listing's life

Pre-Launch Listings

Build your listing on proven keyword data before it goes live — not after you've burned your launch budget.

Underperforming Listings

Traffic but no sales? Or no traffic at all? The audit separates visibility problems from conversion problems.

Catalog-Wide Refresh

Work through your catalog systematically, fixing the highest-impact gaps on each ASIN.

Agency Client Work

Produce clear, scored audit reports you can share with clients to show exactly what needs fixing and why.

Data Honesty

What we show you — and what nobody can

Optimization tools live or die on trust. Here's exactly where our data comes from and where the honest limits are.

  • Scores based on observable rules: keyword presence, placement, structure
  • Indexation checks against live search results at check time
  • Every suggestion shows the keyword or rule behind it
  • Data freshness shown on every report
  • A guaranteed conversion-rate lift from any change
  • Amazon's internal ranking algorithm — nobody outside Amazon has it
  • Automatic changes to your listing — you always edit in Seller Central
FAQ

Listing Optimizer questions, answered

Find out what your listing is missing.

Run your first audit in minutes. Every finding comes with the keyword or rule behind it — no black box, no guesswork.

14-day free trial • No credit card required • Cancel anytime